Anatomy of a Digital Brand — 5 Building Blocks to Get You Started

Every expert will tell you something different about what it means to build a digital business. This quick start guide will help you get the building blocks in place so you can expand as you go along without having to scramble for key assets and systems last minute, allowing you to take full advantage of all the opportunities coming your way.

Content Strategy

Understanding what you’re going to talk about is the first part of building a digital brand. What key areas will you “own” as an expert? Will you create a blog or plan to share content on social media? Are you going to train your audience to expect a podcast, video series or to convert to a group program?

Here are a few resources to help you get started:

The Only Branding Cheatsheet You’ll Ever Need

Buzzwords and Your Digital Strategy

3 Content Objectives and 5 Ways to Achieve Them

Content Planning for Entrepreneurs

The 5 W’s and an H of Content Planning

Website or Landing Page — Or Social Media Page

No matter what your hub is, you need a hub to send your new audience to. That hub can be a website, landing page or series of social media profiles.

My advice? Start with a simple website (like these that we’ve created for clients) with a home, about, contact and services page. This allows you to start collecting email addresses quickly (to build your list from Day 1; even if you’re not sending them anything yet, it’s an important digital branding step!) and it will also allow you to employ some of that content planning you’ve been working on — on the About page, think about what you want to own, your why and how you can provide services and products to YOUR ideal client. That will help you start to inform your content strategy AND give you something to share on social media.

If you decide to start with a social media page or profile? Consider where your ideal client hangs out before deciding which one to focus your energies on. And if you’re not building a website at all? Stay off Twitter, you won’t have the content to support a solid strategy and then the brand building efforts there will fall flat.

Social Media Strategy

If you do nothing else when building a digital brand, you MUST reserve your business name (or your name) on all social media platforms. Even if you plan to NEVER use that platform to promote your business, you never know which way the tides will turn so reserve all of your handles on Day 1 to make sure you never, ever have to think about this again!

Then, it’s about deciding where your ideal client hangs out and how many times a day you can reasonably post.

If you’re only on Facebook, you ARE leaving money on the table, but if you’re just starting out, it is better to be focused so take the time to build a rapport with your community.

All of the resources we have on social media planning can be found here.

Payment System

No matter what you’re doing, you want to get paid. Whether you’re a side-hustler, a naptime ninja or a weekend warrior, you’re starting a side business and digital brand to get paid. If you’re an influencer, you’ll be using your digital influence to get paid in a variety of ways… but you’re still GETTING PAID! Think about the easiest way for YOU to handle payments. Start by creating an excel sheet for expenses and income tracking so that when tax time rolls around, you’re not wasting valuable time scrambling for receipts and payment records.

A resource to get started:

3 Payment Systems to Rock Your Business

Email System

You may not know what types of content you’ll be sending via email but owning an email list is one of the most important parts of building a digital brand. Yes, all of these parts are important, that’s why they’re the building blocks! But having the ability to reach your customers 1:1? THAT is priceless. Always remember, the social platforms that we invest so much time, energy and money into are public (some are even publicly traded) and can go away in an instant. And if they do? How would you connect with your audience? This is something that the Vine influencers dealt with a little over a year ago and it was not pretty. Don’t ever allow yourself to be in this position! Get ahead of it from Day 1 with an email system that suits YOUR needs and can scale with your business.

There you have it! Of course, there are MANY more elements to consider as you build, scale and grow your business and digital brand, but this is a great way to get started.

Have questions? Join my FREE Facebook group, DIY Your Digital Empire to learn all of the basics, and then some, of building a digital brand that converts.

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