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How to be the Alpha Your Clients — and Digital Audience — Need

Alpha is often something we hear when we’re talking about pack mentality, dog training and fraternity spats. Life makes up so much of what we create in this world for ourselves, in our businesses and our personal lives, so it’s important to think about how you interact with your clients and how you can support Read More

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5 Cons to Cross Posting from Instagram to Facebook and Twitter

Instagram is a powerful tool for sharing behind-the-scenes moments in your day, life and business. It’s not the only platform to spread your brand message, but using it allows you to understand your audience and figure out what types of content they’re looking for. When you’re sharing on Facebook, Twitter and Instagram, it can be Read More

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3 Types of Facebook Posts and Why You Should Use Them

Facebook offers different types of organic content and you should be experimenting with at least these 3 in order to Guess, Test and Review what makes your audience convert and engage. Facebook is the best way to reach an engaged audience (1.86 BILLION active monthly users)  that is primed to convert. According to a Fortune Read More

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What’s in a Title: 3 Ways to Promote Yourself as an Entrepreneur

As a cubicle warrior, your title matters. Titles often define your salary AND how far you can move when looking for new opportunities. Entrepreneurs and careerpreneurs alike need to get a little more creative with their titles to find bigger and better opportunities. Here are three ways to use a title to define what you Read More

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Three Ways to Build Your Digital Influence Today — Without Buying Followers or Likes

Until brands truly understand and appreciate what makes your audience convert, the effectiveness of your digital influence will be measure on likes, comments and followers. Many social media influencers are feeling the pressure of this and, in response, they buy likes, followers and (attempt) autogeneration of engagement. This is a bad practice and something you Read More