Man Using Smartphone Social Media Hipster concept

What is an Influencer?

An influencer is a person or small business that engages its audience in a way that leads to conversions. Influencers can endorse products (think Kim Kardashian), create their own products or feature products from other brands and make money from an affiliate program. As an entrepreneur, you only have so many hours in a day Read More

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SPJ Trainings: #VixontheRoad

If you’re following me on Instagram (and you should be!), you’ll notice that I sometimes tag #VixontheRoad or share updates in my InstaStories related to training. Those training sessions are often things I do under this under the SPJ Trainer partnership with the Google News Lab umbrella. When I was offered a place in the Read More

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Hashtags: 5 Ways to Use Them for YOUR Brand

Hashtags are the file folders of the internet. [Click to Tweet] They are used to collect and organize data based on a term or phrase. What makes a hashtag? Hashtags are a word or words that are together without any spaces. Capitalization, or lack thereof, doesn’t matter, that’s more or less personal preference because most Read More

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Every Person is a Brand… But Not Every Brand is a Person

Brand voice — or the way in which your brand communicates with its followers — is one of the most important parts of building a digital brand. Each social network has its own unique voice so your brand should have several phases, but the core brand voice and tone should stay the same. Full disclosure: Read More