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Ethical Content Creation: What it Means and How to Make it Convert

Creating content is something all digital media marketers and online business owners are often tasked with doing in order to create a successful business with followers that convert to clients. In creating that content, you have a choice. You can vet the sources, give credit where it’s due and make sure that your audience has Read More

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How To Train Your Audience

Training your audience is an essential part of building your digital brand. It’s about creating a consistent routine for them to follow, one they know and expect. From content to ads, everything you share should be consistent in look/feel, tone and voice. By doing that, you train your audience AND teach them how to do Read More

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Why it Pays to Treat Yourself Like a Client

At the end of 2016, I made a decision. This year, in 2017, I was going to give my brands the time they deserved. I was going to treat myself like a client. I built a client folder for each of my brands, re-designed my websites, launched several Facebook and Twitter ads and started a Read More

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Digital Tips for Your Brand: A Video Series

If you’ve been following me, you know that I love sharing social media tips in videos on Facebook and YouTube. This post contains the 2017 #DailyVix video playlist — it will automatically update every time I add a new video, so it’s a great page to bookmark for future viewing! I’ve already got 11 videos Read More