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The Power of a Staged Space: Content Creation Hacks for Entrepreneurs

Ever see a video, hear a podcast or see an Instagram feed and feel a little jealous? Comparison can be toxic, but the inspiration for elevation with an aesthetic that really and truly resonates with you? THAT is one of the best ways to move your brand and business forward. In this post, I’ll share Read More

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Marketing has a Branding Problem: Here’s the Fix

Brand trust — in everything from e-commerce brands to brick and mortar stores to editorial brands — is gone. Consumers — that is people who buy, click, visit, read and share — are more skeptical than ever. This is a problem ALL brands, businesses and individuals who share content on the many digital platforms face Read More

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Six Months to 10K: 6 Things You Can Do to Build an Instagram that Converts into Cash AND Followers

In six months of careful, strategic curation, I brought my Instagram brand from 2K to 10K and got the coveted “swipe up” for more in my stories. It may not SOUND like a big deal but as a digital marketer with many offerings, products and places to drive my ideal customer, it SO is! In Read More

bizcoach

3 Things Having a Competent Business Coach Taught Me About Coaching

Coach is someone who pushes you forward, helps you solve problems and creates new opportunities that you may not see when you’re so close to your brand, project or offering. But sometimes? Sometimes they’re complete and total bullshit artists who don’t know a thing. Other times? They are brilliant, magical unicorns who transform your business. Read More

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There’s No Guarantees in Marketing: 3 Ways to Measure Success

There’s no crying in baseball and there are NO guarantees in marketing. Marketing involves a series of strategies, tactics and content to promote your brand, service or product to your audience. That audience has to convert — or BUY — what you’re selling in order for all of the other elements to be successful. Guarantee. Read More