bizcoach

3 Things Having a Competent Business Coach Taught Me About Coaching

Coach is someone who pushes you forward, helps you solve problems and creates new opportunities that you may not see when you’re so close to your brand, project or offering. But sometimes? Sometimes they’re complete and total bullshit artists who don’t know a thing. Other times? They are brilliant, magical unicorns who transform your business. Read More

SMALL

There’s No Guarantees in Marketing: 3 Ways to Measure Success

There’s no crying in baseball and there are NO guarantees in marketing. Marketing involves a series of strategies, tactics and content to promote your brand, service or product to your audience. That audience has to convert — or BUY — what you’re selling in order for all of the other elements to be successful. Guarantee. Read More

money-1428594_1920

Everybody’s Money is Green: How to Find the Right Fit For Your Business

No matter what type of business you have, there are clients for that business. It may seem hard to reach them but once you’ve got a clear plan and understanding of what YOU bring to the market? Getting leads is the easy part. Finding clients who mesh with your values? That’s where things get a Read More

freecontent

When Good Content is Free, We All Lose

Content should not be free. Unfortunately, the rise of digital properties led to the cannibalization of content. While this buzzwordy phrase is currently making the rounds on social, we’re losing valuable opportunities to create content that truly matters and that is why, if you’re using content, you have to find a way to pay the Read More

expert

Experts are a Dime a Dozen: Three Ways to Identify a TRUE Expert

An expert is someone who lives, breathes, eats and sleeps the work they do. That’s not to say that they don’t have many interests or areas of expertise, but to identify someone as a true expert — especially in the social media marketing space — can be a challenge. This guide is meant to help Read More