freecontent

When Good Content is Free, We All Lose

Content should not be free. Unfortunately, the rise of digital properties led to the cannibalization of content. While this buzzwordy phrase is currently making the rounds on social, we’re losing valuable opportunities to create content that truly matters and that is why, if you’re using content, you have to find a way to pay the Read More

expert

Experts are a Dime a Dozen: Three Ways to Identify a TRUE Expert

An expert is someone who lives, breathes, eats and sleeps the work they do. That’s not to say that they don’t have many interests or areas of expertise, but to identify someone as a true expert — especially in the social media marketing space — can be a challenge. This guide is meant to help Read More

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Use the Right Resources, Not What You Have: How to Structure Your Business

Connecting with Entrepreneurs is an interesting experience. Everyone has a different way to run their business and each way can be successful on its own, but is it sustainable? Curating the right resources for your project and scale is the best way to create a business that can stand the test of time AND build Read More

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3 Types of Facebook Posts and Why You Should Use Them

Facebook offers different types of organic content and you should be experimenting with at least these 3 in order to Guess, Test and Review what makes your audience convert and engage. Facebook is the best way to reach an engaged audience (1.86 BILLION active monthly users)  that is primed to convert. According to a Fortune Read More

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Three Ways to Build Your Digital Influence Today — Without Buying Followers or Likes

Until brands truly understand and appreciate what makes your audience convert, the effectiveness of your digital influence will be measure on likes, comments and followers. Many social media influencers are feeling the pressure of this and, in response, they buy likes, followers and (attempt) autogeneration of engagement. This is a bad practice and something you Read More