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Using YouTube as a Content Creator

YouTube is a powerful tool for content creation, curation and brand management. Every person is a brand but not every brand is a person, which is a good, and sometimes, challenging thing. As Journalists and Content Creators, YouTube can be helpful for brand building efforts, specifically tied to the promotion of your staff as subject Read More

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Why it Pays to Treat Yourself Like a Client

At the end of 2016, I made a decision. This year, in 2017, I was going to give my brands the time they deserved. I was going to treat myself like a client. I built a client folder for each of my brands, re-designed my websites, launched several Facebook and Twitter ads and started a Read More

Fall in Love with Your Brand: 3 Reboots to Make This Month

February is the month of love and loving yourself means loving the work you do. To bring more of what you love into your life, your digital brand might need a small refresh. Here are some ways to do that quickly and efficiently to call into your life the work you want and truly DIY Read More

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Hashtags on Facebook are Killing Your Reach. Here’s the Solution

According to a survey by Sprout Social, sharing a post with more than 2 hashtags decreases average engagements (likes, comments, shares and clicks on links) by 66%. That’s too much to lose for convenience. That’s why you’re sharing extra hashtags on Facebook, right? Because of the convenience of sharing from Instagram to Facebook with the Read More

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5 Things You NEED to Know About Facebook for Business

Facebook is a great marketing tool for businesses of all shapes and sizes! It’s a great way to find a new audience, spread your message and sell products. There are a few things to know before you get started with Facebook for business. Page vs. Profile If you’re on Facebook today, you probably have a Read More