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What is an Influencer?

An influencer is a person or small business that engages its audience in a way that leads to conversions. Influencers can endorse products (think Kim Kardashian), create their own products or feature products from other brands and make money from an affiliate program. As an entrepreneur, you only have so many hours in a day Read More

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Every Person is a Brand… But Not Every Brand is a Person

Brand voice — or the way in which your brand communicates with its followers — is one of the most important parts of building a digital brand. Each social network has its own unique voice so your brand should have several phases, but the core brand voice and tone should stay the same. Full disclosure: Read More

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Using YouTube as a Content Creator

YouTube is a powerful tool for content creation, curation and brand management. Every person is a brand but not every brand is a person, which is a good, and sometimes, challenging thing. As Journalists and Content Creators, YouTube can be helpful for brand building efforts, specifically tied to the promotion of your staff as subject Read More

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Why it Pays to Treat Yourself Like a Client

At the end of 2016, I made a decision. This year, in 2017, I was going to give my brands the time they deserved. I was going to treat myself like a client. I built a client folder for each of my brands, re-designed my websites, launched several Facebook and Twitter ads and started a Read More

Fall in Love with Your Brand: 3 Reboots to Make This Month

February is the month of love and loving yourself means loving the work you do. To bring more of what you love into your life, your digital brand might need a small refresh. Here are some ways to do that quickly and efficiently to call into your life the work you want and truly DIY Read More