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Six Months to 10K: 6 Things You Can Do to Build an Instagram that Converts into Cash AND Followers

In six months of careful, strategic curation, I brought my Instagram brand from 2K to 10K and got the coveted “swipe up” for more in my stories. It may not SOUND like a big deal but as a digital marketer with many offerings, products and places to drive my ideal customer, it SO is! In Read More

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Life as a Unicorn: What It Truly Means to Be a Digital Polymath… and Why You Need One in Your Business

Unicorns are rare, but Digital Polymaths are even more precious. Why? Because so many of us were trained to be specialists for so long and now? Now we need to be well-versed in all areas of the digital lifecycle. Read on to learn WHY you need a digital polymath in your business. A polymath is Read More

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A Million Dollar Launch Probably Has a Million and One Problems: Setting Realistic Expectations for Your Business

Do you have visions of a Million Dollar launch dancing in your head? It is possible but there are dozens of things to consider when launching a product, service or course and it is important to go in expecting glitches and being prepared for them. How many times have you read an ad about having Read More

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Three Ways to Build Your Digital Influence Today — Without Buying Followers or Likes

Until brands truly understand and appreciate what makes your audience convert, the effectiveness of your digital influence will be measure on likes, comments and followers. Many social media influencers are feeling the pressure of this and, in response, they buy likes, followers and (attempt) autogeneration of engagement. This is a bad practice and something you Read More

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Building Out a Seasonal Marketing Calendar for Your Brand — and Business!

What do the words “seasonal marketing” mean to you? Do they conjure up visions of sugar plums and dancing bears? Maybe your favorite season is apple and pumpkin spice season, scarves and hats galore. Seasonal Marketing not only refers to the holidays and actual seasons, it also refers to the dates on the calendar and Read More