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Building Out a Seasonal Marketing Calendar for Your Brand — and Business!

What do the words “seasonal marketing” mean to you? Do they conjure up visions of sugar plums and dancing bears? Maybe your favorite season is apple and pumpkin spice season, scarves and hats galore. Seasonal Marketing not only refers to the holidays and actual seasons, it also refers to the dates on the calendar and Read More

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First Things First, Business or Personal? Instagram Profiles

Instagram is an amazing tool for building your audience and digital brand. There are a few things to consider when getting started with the platform and, it is important to remember, that as your goals change, you should review your Instagram strategy to make sure you’re using the right tactics for the audience and results Read More

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Stories on Stories: Where Should I ‘Share My Day?’

Instagram Stories. Facebook Stories. Facebook Messenger Stories. And, of course, the original in this bunch, Snapchat stories. How many stories can you share on a daily basis without losing your mind? How many stories do YOU have to share to connect with YOUR audience? That is the question you should be answering. Sharing snippets of Read More

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The Best Hashtags for Creatives, Entrepreneurs and More from Tailwind

Curation is a LARGE part of what you do on the Web — you find a trustworthy source or article and then you share it with your audience. Today, I’m doing that with you. Hashtags, as we’ve already discussed, are a powerful part of your Instagram strategy, especially if you want to establish your zone Read More

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What is an Influencer?

An influencer is a person or small business that engages its audience in a way that leads to conversions. Influencers can endorse products (think Kim Kardashian), create their own products or feature products from other brands and make money from an affiliate program. As an entrepreneur, you only have so many hours in a day Read More