womanworking

Stories on Stories: Where Should I ‘Share My Day?’

Instagram Stories. Facebook Stories. Facebook Messenger Stories. And, of course, the original in this bunch, Snapchat stories. How many stories can you share on a daily basis without losing your mind? How many stories do YOU have to share to connect with YOUR audience? That is the question you should be answering. Sharing snippets of Read More

Hashtags concept with workstation

The Best Hashtags for Creatives, Entrepreneurs and More from Tailwind

Curation is a LARGE part of what you do on the Web — you find a trustworthy source or article and then you share it with your audience. Today, I’m doing that with you. Hashtags, as we’ve already discussed, are a powerful part of your Instagram strategy, especially if you want to establish your zone Read More

Man Using Smartphone Social Media Hipster concept

What is an Influencer?

An influencer is a person or small business that engages its audience in a way that leads to conversions. Influencers can endorse products (think Kim Kardashian), create their own products or feature products from other brands and make money from an affiliate program. As an entrepreneur, you only have so many hours in a day Read More

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SPJ Trainings: #VixontheRoad

If you’re following me on Instagram (and you should be!), you’ll notice that I sometimes tag #VixontheRoad or share updates in my InstaStories related to training. Those training sessions are often things I do under this under the SPJ Trainer partnership with the Google News Lab umbrella. When I was offered a place in the Read More

Hashtags concept with workstation

Hashtags: 5 Ways to Use Them for YOUR Brand

Hashtags are the file folders of the internet. [Click to Tweet] They are used to collect and organize data based on a term or phrase. What makes a hashtag? Hashtags are a word or words that are together without any spaces. Capitalization, or lack thereof, doesn’t matter, that’s more or less personal preference because most Read More