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Building Out a Seasonal Marketing Calendar for Your Brand — and Business!

What do the words “seasonal marketing” mean to you? Do they conjure up visions of sugar plums and dancing bears? Maybe your favorite season is apple and pumpkin spice season, scarves and hats galore. Seasonal Marketing not only refers to the holidays and actual seasons, it also refers to the dates on the calendar and Read More

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The Best Hashtags for Creatives, Entrepreneurs and More from Tailwind

Curation is a LARGE part of what you do on the Web — you find a trustworthy source or article and then you share it with your audience. Today, I’m doing that with you. Hashtags, as we’ve already discussed, are a powerful part of your Instagram strategy, especially if you want to establish your zone Read More

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What is an Influencer?

An influencer is a person or small business that engages its audience in a way that leads to conversions. Influencers can endorse products (think Kim Kardashian), create their own products or feature products from other brands and make money from an affiliate program. As an entrepreneur, you only have so many hours in a day Read More

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Why it Pays to Treat Yourself Like a Client

At the end of 2016, I made a decision. This year, in 2017, I was going to give my brands the time they deserved. I was going to treat myself like a client. I built a client folder for each of my brands, re-designed my websites, launched several Facebook and Twitter ads and started a Read More

Fall in Love with Your Brand: 3 Reboots to Make This Month

February is the month of love and loving yourself means loving the work you do. To bring more of what you love into your life, your digital brand might need a small refresh. Here are some ways to do that quickly and efficiently to call into your life the work you want and truly DIY Read More