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How to be the Alpha Your Clients — and Digital Audience — Need

Alpha is often something we hear when we’re talking about pack mentality, dog training and fraternity spats. Life makes up so much of what we create in this world for ourselves, in our businesses and our personal lives, so it’s important to think about how you interact with your clients and how you can support Read More

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What’s in a Title: 3 Ways to Promote Yourself as an Entrepreneur

As a cubicle warrior, your title matters. Titles often define your salary AND how far you can move when looking for new opportunities. Entrepreneurs and careerpreneurs alike need to get a little more creative with their titles to find bigger and better opportunities. Here are three ways to use a title to define what you Read More

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Building Out a Seasonal Marketing Calendar for Your Brand — and Business!

What do the words “seasonal marketing” mean to you? Do they conjure up visions of sugar plums and dancing bears? Maybe your favorite season is apple and pumpkin spice season, scarves and hats galore. Seasonal Marketing not only refers to the holidays and actual seasons, it also refers to the dates on the calendar and Read More

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The Best Hashtags for Creatives, Entrepreneurs and More from Tailwind

Curation is a LARGE part of what you do on the Web — you find a trustworthy source or article and then you share it with your audience. Today, I’m doing that with you. Hashtags, as we’ve already discussed, are a powerful part of your Instagram strategy, especially if you want to establish your zone Read More

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What is an Influencer?

An influencer is a person or small business that engages its audience in a way that leads to conversions. Influencers can endorse products (think Kim Kardashian), create their own products or feature products from other brands and make money from an affiliate program. As an entrepreneur, you only have so many hours in a day Read More