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Everybody’s Money is Green: How to Find the Right Fit For Your Business

No matter what type of business you have, there are clients for that business. It may seem hard to reach them but once you’ve got a clear plan and understanding of what YOU bring to the market? Getting leads is the easy part. Finding clients who mesh with your values? That’s where things get a Read More

money

Business Basics: How Do I Set My Rates?

Money, money, monayyyyy. Money is, in my not-so-humble opinion, freedom and security. Money allows you to make the choices you want to build your business in a way that is aligned with your goals, beliefs and philosophies. Money allows you to help the causes you are passionate about. Money can change your life. We spend Read More

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What Content Works on Instagram?

Instagram is the social media It girl of the moment. It’s a great way to showcase the behind-the-scenes of your business and allows your audience to experience things only YOU can share with them… but it does also have its own unique language, customs and challenges. If social media is a party, Instagram is the Read More

expert

Experts are a Dime a Dozen: Three Ways to Identify a TRUE Expert

An expert is someone who lives, breathes, eats and sleeps the work they do. That’s not to say that they don’t have many interests or areas of expertise, but to identify someone as a true expert — especially in the social media marketing space — can be a challenge. This guide is meant to help Read More

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How To Train Your Audience

Training your audience is an essential part of building your digital brand. It’s about creating a consistent routine for them to follow, one they know and expect. From content to ads, everything you share should be consistent in look/feel, tone and voice. By doing that, you train your audience AND teach them how to do Read More