trainernetwork_US

SPJ Trainings: #VixontheRoad

If you’re following me on Instagram (and you should be!), you’ll notice that I sometimes tag #VixontheRoad or share updates in my InstaStories related to training. Those training sessions are often things I do under this under the SPJ Trainer partnership with the Google News Lab umbrella. When I was offered a place in the Read More

Hashtags concept with workstation

Hashtags: 5 Ways to Use Them for YOUR Brand

Hashtags are the file folders of the internet. [Click to Tweet] They are used to collect and organize data based on a term or phrase. What makes a hashtag? Hashtags are a word or words that are together without any spaces. Capitalization, or lack thereof, doesn’t matter, that’s more or less personal preference because most Read More

Internet Marketing concept with a cup of coffee

Every Person is a Brand… But Not Every Brand is a Person

Brand voice — or the way in which your brand communicates with its followers — is one of the most important parts of building a digital brand. Each social network has its own unique voice so your brand should have several phases, but the core brand voice and tone should stay the same. Full disclosure: Read More