Execution Example: Facebook Live with Refinery29 and AstroTwins

Facebook Live is a great way to connect with your audience in an informal setting and show them a new side of your brand. It’s relatively inexpensive and can be done quickly as long as you have a good internet connection.

I’ve already shared how to tell a story on Facebook Live and a checklist before you go live with the folks at MuckRack, so check out those pieces before you check out these examples. These three examples will give you a sense of what’s popular, what works and how to replicate it for your audience.

Live Predictions

This AstroTwins + Refinery29 event was super successful. You can click here to watch the full video but, basically, the AstroTwins sent out an email and promoted the event, Refinery29 did the same and then the AstroTwins did live predictions for 2017 with the Facebook fans on both pages. It was quick, fun and engaging.

Three takeaways for your brand:

  • Live Demos work really well
  • Partnering with someone who has a large (or larger) brand than you do is a great way to have a successful event
  • Pre-event promotion is key

What questions do you have about Facebook Live events? Contact us today!

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