According to a survey by Sprout Social, sharing a post with more than 2 hashtags decreases average engagements (likes, comments, shares and clicks on links) by 66%. That’s too much to lose for convenience.
That’s why you’re sharing extra hashtags on Facebook, right? Because of the convenience of sharing from Instagram to Facebook with the click of a button. While you’re doing that, you’re actually creating a situation where LESS of your audience will see your content.
And who wants that?
What’s the solution? One way to solve this would be to hire my team to start managing your Instagram. Yes, really. It’s quick, it’s easy and some of our packages don’t even require your input!
If you enjoy posting to Instagram, hire us to manage Facebook.
If you want to be part of the process, the one thing you can do is change the caption BEFORE you share to Facebook from Instagram. Or, you can put the hashtags for Instagram in the first comment and keep sharing as you always have.
No matter what you decide, the most important thing is to reduce hashtags on Facebook dramatically to see your engagement and interactions bounce back up.