How to be the Alpha Your Clients — and Digital Audience — Need

Alpha is often something we hear when we’re talking about pack mentality, dog training and fraternity spats. Life makes up so much of what we create in this world for ourselves, in our businesses and our personal lives, so it’s important to think about how you interact with your clients and how you can support them in their endeavors.

The Alpha is the leader of the pack. I definitely have an Alpha, Type-A personality. I’m a fixer (or a “Vixer”), always looking for the way through so that we can all come out on top and have ALL OF THE THINGS.

I’ve always been this way; even as a child, I found ways to “fix” things for the ones I loved and it definitely carried into my professional career.

I was (and am) the woman that could get it done against all odds.

I often say I bend the world to my will… but that is a blog for another day (and has a lot to do with positive mindset and mantras!) This blog is really about how you interact with your clients.

As a consultant, coach or trainer, you have a 1:1 relationship with your clients that is unique and special. The same goes for your digital audience. Your audience looks to you as the authority in your zone of genius and they want YOU to guide them through a path that, for them, can be quite challenging at times.

That’s your value proposition — your unique ability to move your clients forward over their challenges to help them build their business and their bank account.

And that is something you should never take for granted.

Clearly, you don’t, or you wouldn’t be reading this blog!

So how do you do it? How do you BE the Alpha when you’re still learning, growing and moving forward? No one has ALL of the answers but everyone has the ability to curate sources, share, grow and connect with the right people at the right time.

As content curators — which is what you are 95% of the time — it is our job to find trustworthy sources and share them with our audience and this is one of the many ways YOU are the Alpha for your audience.

Here are 3 more ways to be the Alpha Your Clients — And Audience — Need You To Be:

Sharing, Not Preaching

When we’re sharing ideas, it’s important to remember that some of the content, methods and tools we rely on today could disappear in a month. The world moves so quickly and being an Alpha means that you’re ahead of the curve while acknowledging that you may have to go back ad update a recommendation. Nothing is black and white, especially in the world of digital media, so if you’re loving Snapchat today, you may be ALL about InstaStories tomorrow — and that’s totally ok! Just think about this when you’re sharing your methods and hard and fast rules in your zone of genius too.

Stay Current and Be Conscious of Zeitgeist

The dominant set of ideas that motivate the actions of members of a society — the Zeitgeist — must be taken into account if you want to be the Alpha to your audience. Alphas don’t follow trends, they set them. They are the early adopters who make recommendations based on data and tests, not on feelings. You can, of course, have a hunch, but you must also have a sense of what is a passing fad and what’s here to stay.

Keep Learning — And Take Your Audience With You

A true Alpha, as I mentioned above, knows that they don’t know everything there is to know. There is always something new to discover and being an Alpha to your clients and audience means that you’re there to discover it for them. You don’t have to be the Alpha in every, single area, but you are the one in your zone (or zones) of genius bringing what’s hot and fresh to your audience each and every day. (In a blog or newsletter; and if you’re looking for a social media alpha, I’m your woman!)

All in all, it requires a lot of patience with YOURSELF to be the Alpha your audience and clients need you to be… patience and practice.

That is the key to DIY-ing Your Digital Empire.

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