Use the Right Resources, Not What You Have: How to Structure Your Business

Connecting with Entrepreneurs is an interesting experience. Everyone has a different way to run their business and each way can be successful on its own, but is it sustainable? Curating the right resources for your project and scale is the best way to create a business that can stand the test of time AND build your bank account at the same time.

A few weeks ago, I had a very interesting meeting. In the meeting, the prospective client made the comment that they wouldn’t pay someone to do video because an intern could just do video for free.

And that, my friends, is effing bullshit.

Interns are brilliant. I was managing This Old House’s Facebook groups and content syndication as an intern. Interns are very, very capable BUT they are NOT the same as hiring someone with 2, 5, 7 or 10 years of experience.

My response in the meeting? You could, but I can tell you right now it won’t be the same quality. I can tell you that because as an intern, I created good content. And now, a decade later? I create great content.

And a decade from now? It will be even better.

We are constantly evolving… we should be getting better and better at what we do, at the services we sell, at the content create (we all create content… seriously, but that’s a post for another day).

If we didn’t, what the hell is the point of all of this?

How Do You Build the Right Team?

By actually acknowledging that the investment is needed to scale. Investment IS needed to build your business. Investment in time or money. If you don’t want to spend the money, you need to take the time to learn the skills.

Know What You Don’t Know

I taught myself to code because I wanted to be a Digital Producer. I upped my abilities in video production too. At the same time, I applied for a Digital Production Masters… and four short months later, I got the job as a Digital Producer without the Masters.

Know what you don’t know and tell the Universe you’re ready to receive opportunities in this zone of genius.

By opening yourself up to LEARNING, you open new doors to your business and future. You don’t have to be GREAT at everything, but you SHOULD know what you don’t know. You need to understand the things you’re outsourcing before you outsource them. You can, of course, ask the expert, but you should also have a general understanding so that you can make decisions for yourself.

Know What an Expert Looks Like

I love when I see people on Instagram who offer to manage Instagram accounts for $100 a month. That’s not a reasonable price for anyone, even an intern. Minimum wage is $15 an hour — you cannot effectively do EVERYTHING for an Instagram account in 6.66666 hours per month. You can’t even do it in 7.

An expert knows how to explain their services, understands the actual time it takes, and is upfront with the realistic expectations you can have for a campaign. They are also honest with you when it comes to scope — if they can do it for less, they will.

Know What You Need to Invest in Most

If you’re trying to create an online business and don’t have a website (or even just a landing page), that’s the first area to invest in. It does not have to be something fancy (in fact, our most expensive website package is $6500) and it does not have to be something you do in 24-hours but it should be something that allows you to build your business AND scale. This is where a strategy session would be the best investment you can make.

If you’re going to go it your own way, find the right resources and find several of them. Form your own conclusions about what you NEED to do, instead of allowing others to “should” you. You “should” do a lot of things but you NEED to do few things to be successful online; know the difference.

Overall, building a business that scales involves finding the right experts to do the job you need OR becoming proficient enough in the services you need to create them for yourself. It takes time, effort and energy but the investment is well worth it.

PS: Did you know I launched a Podcast? The Get is designed to give you the interviews, inspiration, connections and advice you need to get the life you want. Click here to Get Informed, Get Connected, Get Hired and Get Inspired by subscribing on iTunes.

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