I wanna be where the people are… Engagement 101

“I’ve got whosits and whatsits galore… thingamabobs? I’ve got twenty…. I want morreeeee”

As you can see from this ridiculous photo of me, I was quite into the little mermaid. I’m a child of the Disney era — when princesses walked on land and there was always a white knight to save you at the end of the day.

As a kid, I often thought about the day I would come home from work, have takeout in my fabulous apartment and relax with relief from a job well done.

I was a weird kid.

But that makes me a great social media marketer.

Why?

Because all those times I sat at the dinner table with my family (or, if my argument was strong enough, at the TV table on a Friday night) and thought about what would be, I learned to tell a stronger and stronger story.

I’m going to let you in on a secret… are you ready?

Digital Media is a story. You are telling stories to get users (ex: people!) to learn more about you and your brand.

That’s all there is to it.

Think you don’t have a story? Think again. You’ve got whosits and whatsits, galore! You’ve got a brand, you’ve got a mission and you’ve got job you’re dreaming of.

What’s stopping you from going after it?

Be where the people are — or actually, be where your people are.

I often tell my private clients that social media isn’t just about sharing X number of Facebook posts and Y number of tweets. It’s sharing the right number of social media posts and digital media content (ex: blogs and videos) with the right people at the right time.

How do you figure out the key to walking on land, where the people are?

You test! Ariel didn’t know how to stand right away, did she?

Learn from her and take a leap of faith — but don’t giveaway your voice because on the Web, that’s the most powerful tool you have.

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