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Marketing has a Branding Problem: Here’s the Fix

Brand trust — in everything from e-commerce brands to brick and mortar stores to editorial brands — is gone. Consumers — that is people who buy, click, visit, read and share — are more skeptical than ever. This is a problem ALL brands, businesses and individuals who share content on the many digital platforms face Read More

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10 Lessons Learned in Year 2 of CreatiVix Media

  It was a Monday. A hot Monday in the second week of August. It was the summer of my dreams, the summer where I finally said “yes” to being fully, completely and totally me. The summer where I declared my independence for all the right reasons instead of for someone else or something else. Read More

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The Content Management System You Need to Build Your Business and Your Bank Account!

CMS. Chief Marketing Strategist, also, a Content Management System. WordPress is a CMS, Squarespace is a CMS… these are the tools used to house content online and deliver it to your audience. And I serve that exact function for Brands, Entrepreneurs and Influencers. I take your secret sauce and turn it into a business and Read More

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There’s No Guarantees in Marketing: 3 Ways to Measure Success

There’s no crying in baseball and there are NO guarantees in marketing. Marketing involves a series of strategies, tactics and content to promote your brand, service or product to your audience. That audience has to convert — or BUY — what you’re selling in order for all of the other elements to be successful. Guarantee. Read More

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Everybody’s Money is Green: How to Find the Right Fit For Your Business

No matter what type of business you have, there are clients for that business. It may seem hard to reach them but once you’ve got a clear plan and understanding of what YOU bring to the market? Getting leads is the easy part. Finding clients who mesh with your values? That’s where things get a Read More