freecontent

When Good Content is Free, We All Lose

Content should not be free. Unfortunately, the rise of digital properties led to the cannibalization of content. While this buzzwordy phrase is currently making the rounds on social, we’re losing valuable opportunities to create content that truly matters and that is why, if you’re using content, you have to find a way to pay the Read More

money

Business Basics: How Do I Set My Rates?

Money, money, monayyyyy. Money is, in my not-so-humble opinion, freedom and security. Money allows you to make the choices you want to build your business in a way that is aligned with your goals, beliefs and philosophies. Money allows you to help the causes you are passionate about. Money can change your life. We spend Read More

expert

Experts are a Dime a Dozen: Three Ways to Identify a TRUE Expert

An expert is someone who lives, breathes, eats and sleeps the work they do. That’s not to say that they don’t have many interests or areas of expertise, but to identify someone as a true expert — especially in the social media marketing space — can be a challenge. This guide is meant to help Read More

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Episode 3: Get on the Trending Train

The word viral makes me want to vomit. Hello there, if you’re new to the podcast, I’m Vix and I’m you’re host. Vix is a nickname I love because it most accurately describes all of the things I do for clients, friends and colleagues on a daily basis — I was, long before Olivia Pope Read More

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What’s in a Title: 3 Ways to Promote Yourself as an Entrepreneur

As a cubicle warrior, your title matters. Titles often define your salary AND how far you can move when looking for new opportunities. Entrepreneurs and careerpreneurs alike need to get a little more creative with their titles to find bigger and better opportunities. Here are three ways to use a title to define what you Read More