freecontent

When Good Content is Free, We All Lose

Content should not be free. Unfortunately, the rise of digital properties led to the cannibalization of content. While this buzzwordy phrase is currently making the rounds on social, we’re losing valuable opportunities to create content that truly matters and that is why, if you’re using content, you have to find a way to pay the Read More

expert

Experts are a Dime a Dozen: Three Ways to Identify a TRUE Expert

An expert is someone who lives, breathes, eats and sleeps the work they do. That’s not to say that they don’t have many interests or areas of expertise, but to identify someone as a true expert — especially in the social media marketing space — can be a challenge. This guide is meant to help Read More

trainaudience

How To Train Your Audience

Training your audience is an essential part of building your digital brand. It’s about creating a consistent routine for them to follow, one they know and expect. From content to ads, everything you share should be consistent in look/feel, tone and voice. By doing that, you train your audience AND teach them how to do Read More

Get More Likes concept with workstation

How Social Currency Can Grow Your Business: An Influencer Guide for Businesses

Building your digital brand is a great way to reach more customers and increase your sales potential. It can often come at a hefty price, especially if you’re working with influencers… but it doesn’t have to be that way. Social Currency is still a fair exchange — and one that can start from day 1. Read More

digitalpolymath_blogpost

Life as a Unicorn: What It Truly Means to Be a Digital Polymath… and Why You Need One in Your Business

Unicorns are rare, but Digital Polymaths are even more precious. Why? Because so many of us were trained to be specialists for so long and now? Now we need to be well-versed in all areas of the digital lifecycle. Read on to learn WHY you need a digital polymath in your business. A polymath is Read More