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What is an Influencer?

An influencer is a person or small business that engages its audience in a way that leads to conversions. Influencers can endorse products (think Kim Kardashian), create their own products or feature products from other brands and make money from an affiliate program. As an entrepreneur, you only have so many hours in a day Read More

Fall in Love with Your Brand: 3 Reboots to Make This Month

February is the month of love and loving yourself means loving the work you do. To bring more of what you love into your life, your digital brand might need a small refresh. Here are some ways to do that quickly and efficiently to call into your life the work you want and truly DIY Read More

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5 Things You NEED to Know About Facebook for Business

Facebook is a great marketing tool for businesses of all shapes and sizes! It’s a great way to find a new audience, spread your message and sell products. There are a few things to know before you get started with Facebook for business. Page vs. Profile If you’re on Facebook today, you probably have a Read More

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3 Top Social Media Goals and How to Achieve Them

Social Media can be overwhelming at times. It can feel like the trends are rushing past and there’s no way for you to catch up. Have you felt like this? When you create a piece of content, do you have a clear, concise objective? Do you know why you’re posting what you’re posting when you’re Read More

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Content Series Idea: Host a Digital Scavenger Hunt

Engage influencers by creating a digital scavenger hunt with branded infographics, videos and custom links. Pick 10-15 influencers to start the scavenger hunt, have followers sign up for your email list to download the game board and then set a time limit for them to complete the game. Ideas for challenges within the game: 1) Read More