SMALL

There’s No Guarantees in Marketing: 3 Ways to Measure Success

There’s no crying in baseball and there are NO guarantees in marketing. Marketing involves a series of strategies, tactics and content to promote your brand, service or product to your audience. That audience has to convert — or BUY — what you’re selling in order for all of the other elements to be successful. Guarantee. Read More

freecontent

When Good Content is Free, We All Lose

Content should not be free. Unfortunately, the rise of digital properties led to the cannibalization of content. While this buzzwordy phrase is currently making the rounds on social, we’re losing valuable opportunities to create content that truly matters and that is why, if you’re using content, you have to find a way to pay the Read More

trainaudience

How To Train Your Audience

Training your audience is an essential part of building your digital brand. It’s about creating a consistent routine for them to follow, one they know and expect. From content to ads, everything you share should be consistent in look/feel, tone and voice. By doing that, you train your audience AND teach them how to do Read More

digitalpolymath_blogpost

Life as a Unicorn: What It Truly Means to Be a Digital Polymath… and Why You Need One in Your Business

Unicorns are rare, but Digital Polymaths are even more precious. Why? Because so many of us were trained to be specialists for so long and now? Now we need to be well-versed in all areas of the digital lifecycle. Read on to learn WHY you need a digital polymath in your business. A polymath is Read More

VITCIG_Instalink.codes Tutorial Post

Instalink.Codes — Your Instagram Conversion Fix!

Converting from Instagram can be challenging at times. Mainly, because you only have the ability (unless you’re verified; lucky you!) to drive to one link in your #linkinbio (and two if you’re using a business page and count the email/call link as a link). A quick #VixFix solution for this is to use a link Read More