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How to be the Alpha Your Clients — and Digital Audience — Need

Alpha is often something we hear when we’re talking about pack mentality, dog training and fraternity spats. Life makes up so much of what we create in this world for ourselves, in our businesses and our personal lives, so it’s important to think about how you interact with your clients and how you can support Read More

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Building Out a Seasonal Marketing Calendar for Your Brand — and Business!

What do the words “seasonal marketing” mean to you? Do they conjure up visions of sugar plums and dancing bears? Maybe your favorite season is apple and pumpkin spice season, scarves and hats galore. Seasonal Marketing not only refers to the holidays and actual seasons, it also refers to the dates on the calendar and Read More

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3 Steps to Become a Wildly Successful Millennial Entrepreneur

Being a Millennial Entrepreneur isn’t easy — it requires hard work, sacrifice and hustle. It also requires A LOT of patience. In order to be wildly successful, there are a few steps you must take before you get started on this journey. Step 1: Never Stop Learning Being your own boss is amazing. Truly amazing. Read More

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3 Levels of Facebook Ad Spend and Their Realistic Goals

Investing in Facebook Ads is a great way to grow your audience. That said, there are several levels of spending and each carries its own realistic set of goals and success. Under $500 This level of spend is great for a free event. It’s a quick hit, should only run 5-8 days and is going Read More

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Hashtags on Facebook are Killing Your Reach. Here’s the Solution

According to a survey by Sprout Social, sharing a post with more than 2 hashtags decreases average engagements (likes, comments, shares and clicks on links) by 66%. That’s too much to lose for convenience. That’s why you’re sharing extra hashtags on Facebook, right? Because of the convenience of sharing from Instagram to Facebook with the Read More