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There’s No Guarantees in Marketing: 3 Ways to Measure Success

There’s no crying in baseball and there are NO guarantees in marketing. Marketing involves a series of strategies, tactics and content to promote your brand, service or product to your audience. That audience has to convert — or BUY — what you’re selling in order for all of the other elements to be successful. Guarantee. Read More

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What Content Works on Instagram?

Instagram is the social media It girl of the moment. It’s a great way to showcase the behind-the-scenes of your business and allows your audience to experience things only YOU can share with them… but it does also have its own unique language, customs and challenges. If social media is a party, Instagram is the Read More

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How To Train Your Audience

Training your audience is an essential part of building your digital brand. It’s about creating a consistent routine for them to follow, one they know and expect. From content to ads, everything you share should be consistent in look/feel, tone and voice. By doing that, you train your audience AND teach them how to do Read More

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How Social Currency Can Grow Your Business: An Influencer Guide for Businesses

Building your digital brand is a great way to reach more customers and increase your sales potential. It can often come at a hefty price, especially if you’re working with influencers… but it doesn’t have to be that way. Social Currency is still a fair exchange — and one that can start from day 1. Read More

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Life as a Unicorn: What It Truly Means to Be a Digital Polymath… and Why You Need One in Your Business

Unicorns are rare, but Digital Polymaths are even more precious. Why? Because so many of us were trained to be specialists for so long and now? Now we need to be well-versed in all areas of the digital lifecycle. Read on to learn WHY you need a digital polymath in your business. A polymath is Read More