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Finding Your Digital Building Blocks

The building blocks of your digital brand are the foundation on which your company, products and presence need to stand. If you have a crumbling foundation, you won’t be successful. The best way to have a solid foundation? Think of the buckets of content you’ll be sharing and then start creating your content. Learn more Read More

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5 Reasons Why Every Online Entrepreneur Needs a Project Manager

Project Manager: the people in charge of a specific project or projects within a company. As the project manager, your job is to plan, budget, oversee and document all aspects of the specific project you are working on. Ok, so now you know the definition of what a project manager is, but you may be Read More

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Engagement is the Key to Brand Awareness

Think of social media as a 24/7 party. If you hosted a party —you know, got a cake, made your favorite cocktails and reserved the perfect locale for your guests — and no one RSVP’d, it wouldn’t be much of a party, now would it? It’s the same with engagement. If you’re spending hours creating Read More

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Content Planning, It’s Not Just for Editorial Brands

You may think brainstorming sessions and content planning meetings are just for the coaches, trainers and editorial brands out there but I’m going to let you in on a digital media branding secret — every, single brand needs to plan. Creating content for a professional brand, a brand that will get you hired and get Read More

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Branding Basics: How to Brand Yourself Online in 5 Steps

The most important part of branding? Authenticity. If your brand doesn’t feel good, chances are, it’s not going to resonate with your fans which is when engagement tanks! [Don’t know the terms I’m using? Download my #Vix for Digital Terms HERE! A FREE PDF to help you tackle the digital media space and understand what the Read More