Engagement is the Key to Brand Awareness

Think of social media as a 24/7 party. If you hosted a party —you know, got a cake, made your favorite cocktails and reserved the perfect locale for your guests — and no one RSVP’d, it wouldn’t be much of a party, now would it? It’s the same with engagement. If you’re spending hours creating Read More


Content Planning, It’s Not Just for Editorial Brands

You may think brainstorming sessions and content planning meetings are just for the coaches, trainers and editorial brands out there but I’m going to let you in on a digital media branding secret — every, single brand needs to plan. Creating content for a professional brand, a brand that will get you hired and get Read More

Woman working with computer, view from above

Branding Basics: How to Brand Yourself Online in 5 Steps

The most important part of branding? Authenticity. If your brand doesn’t feel good, chances are, it’s not going to resonate with your fans which is when engagement tanks! [Don’t know the terms I’m using? Download my #Vix for Digital Terms HERE! A FREE PDF to help you tackle the digital media space and understand what the Read More


A Foolproof Way to Figuring Out What Topics YOU Should Cover in Your Digital Brand

Content Buckets. Topics. Hashtags. Themes. These words all answer the same question: what the heck are you going to share on your social accounts? If you’re a reporter, educator or specialist/expert, it’s pretty easy to determine which topics you’re going to cover. If you’re trying to relaunch a brand or launch a new segment of Read More

5 Key Elements of a Social Media Brand

I’ve talked to you about some of my productivity hacks and, to be quite honest, I could literally write 100 blogs on my digital domination process. But, if I did that, you’d be bored in an instant and stop reading my content altogether. I’ve told you many times about the importance of having a plan Read More