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Stories on Stories: Where Should I ‘Share My Day?’

Instagram Stories. Facebook Stories. Facebook Messenger Stories. And, of course, the original in this bunch, Snapchat stories. How many stories can you share on a daily basis without losing your mind? How many stories do YOU have to share to connect with YOUR audience? That is the question you should be answering. Sharing snippets of Read More

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Every Person is a Brand… But Not Every Brand is a Person

Brand voice — or the way in which your brand communicates with its followers — is one of the most important parts of building a digital brand. Each social network has its own unique voice so your brand should have several phases, but the core brand voice and tone should stay the same. Full disclosure: Read More

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3 Top Social Media Goals and How to Achieve Them

Social Media can be overwhelming at times. It can feel like the trends are rushing past and there’s no way for you to catch up. Have you felt like this? When you create a piece of content, do you have a clear, concise objective? Do you know why you’re posting what you’re posting when you’re Read More

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5 Reasons Why Every Online Entrepreneur Needs a Project Manager

Project Manager: the people in charge of a specific project or projects within a company. As the project manager, your job is to plan, budget, oversee and document all aspects of the specific project you are working on. Ok, so now you know the definition of what a project manager is, but you may be Read More

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Engagement is the Key to Brand Awareness

Think of social media as a 24/7 party. If you hosted a party —you know, got a cake, made your favorite cocktails and reserved the perfect locale for your guests — and no one RSVP’d, it wouldn’t be much of a party, now would it? It’s the same with engagement. If you’re spending hours creating Read More