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10 Lessons Learned in Year 2 of CreatiVix Media

  It was a Monday. A hot Monday in the second week of August. It was the summer of my dreams, the summer where I finally said “yes” to being fully, completely and totally me. The summer where I declared my independence for all the right reasons instead of for someone else or something else. Read More

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There’s No Guarantees in Marketing: 3 Ways to Measure Success

There’s no crying in baseball and there are NO guarantees in marketing. Marketing involves a series of strategies, tactics and content to promote your brand, service or product to your audience. That audience has to convert — or BUY — what you’re selling in order for all of the other elements to be successful. Guarantee. Read More

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How Social Currency Can Grow Your Business: An Influencer Guide for Businesses

Building your digital brand is a great way to reach more customers and increase your sales potential. It can often come at a hefty price, especially if you’re working with influencers… but it doesn’t have to be that way. Social Currency is still a fair exchange — and one that can start from day 1. Read More

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Building Out a Seasonal Marketing Calendar for Your Brand — and Business!

What do the words “seasonal marketing” mean to you? Do they conjure up visions of sugar plums and dancing bears? Maybe your favorite season is apple and pumpkin spice season, scarves and hats galore. Seasonal Marketing not only refers to the holidays and actual seasons, it also refers to the dates on the calendar and Read More

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What is an Influencer?

An influencer is a person or small business that engages its audience in a way that leads to conversions. Influencers can endorse products (think Kim Kardashian), create their own products or feature products from other brands and make money from an affiliate program. As an entrepreneur, you only have so many hours in a day Read More