womanworking

Stories on Stories: Where Should I ‘Share My Day?’

Instagram Stories. Facebook Stories. Facebook Messenger Stories. And, of course, the original in this bunch, Snapchat stories. How many stories can you share on a daily basis without losing your mind? How many stories do YOU have to share to connect with YOUR audience? That is the question you should be answering. Sharing snippets of Read More

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What is an Influencer?

An influencer is a person or small business that engages its audience in a way that leads to conversions. Influencers can endorse products (think Kim Kardashian), create their own products or feature products from other brands and make money from an affiliate program. As an entrepreneur, you only have so many hours in a day Read More

Fall in Love with Your Brand: 3 Reboots to Make This Month

February is the month of love and loving yourself means loving the work you do. To bring more of what you love into your life, your digital brand might need a small refresh. Here are some ways to do that quickly and efficiently to call into your life the work you want and truly DIY Read More

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3 Levels of Facebook Ad Spend and Their Realistic Goals

Investing in Facebook Ads is a great way to grow your audience. That said, there are several levels of spending and each carries its own realistic set of goals and success. Under $500 This level of spend is great for a free event. It’s a quick hit, should only run 5-8 days and is going Read More

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Hashtags on Facebook are Killing Your Reach. Here’s the Solution

According to a survey by Sprout Social, sharing a post with more than 2 hashtags decreases average engagements (likes, comments, shares and clicks on links) by 66%. That’s too much to lose for convenience. That’s why you’re sharing extra hashtags on Facebook, right? Because of the convenience of sharing from Instagram to Facebook with the Read More