buzzwords_contentstrategy

Buzzwords and Your Digital Content Strategy

Trends are a great way to get noticed by a new audience. A great way to connect with a new group of people online and a great way to get your brand, product or services into the conversation. It can be exhausting to follow the trends and can sometimes feel like you’re pushing up a Read More

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Finding Your Digital Building Blocks

The building blocks of your digital brand are the foundation on which your company, products and presence need to stand. If you have a crumbling foundation, you won’t be successful. The best way to have a solid foundation? Think of the buckets of content you’ll be sharing and then start creating your content. Learn more Read More

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Engagement is the Key to Brand Awareness

Think of social media as a 24/7 party. If you hosted a party —you know, got a cake, made your favorite cocktails and reserved the perfect locale for your guests — and no one RSVP’d, it wouldn’t be much of a party, now would it? It’s the same with engagement. If you’re spending hours creating Read More

5 Key Elements of a Social Media Brand

I’ve talked to you about some of my productivity hacks and, to be quite honest, I could literally write 100 blogs on my digital domination process. But, if I did that, you’d be bored in an instant and stop reading my content altogether. I’ve told you many times about the importance of having a plan Read More

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New Year, New Brand? Small Tweaks for a Big Payoff

I think New Year, New You is a load of BS. There, I said it. A new year is a time for a fresh beginning and new habits but it is not a time to throw everything out and scrap all of the things you’ve created — especially when it comes to your digital brand. Read More