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Hashtags on Facebook are Killing Your Reach. Here’s the Solution

According to a survey by Sprout Social, sharing a post with more than 2 hashtags decreases average engagements (likes, comments, shares and clicks on links) by 66%. That’s too much to lose for convenience. That’s why you’re sharing extra hashtags on Facebook, right? Because of the convenience of sharing from Instagram to Facebook with the Read More

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5 Things You NEED to Know About Facebook for Business

Facebook is a great marketing tool for businesses of all shapes and sizes! It’s a great way to find a new audience, spread your message and sell products. There are a few things to know before you get started with Facebook for business. Page vs. Profile If you’re on Facebook today, you probably have a Read More

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Buzzwords and Your Digital Content Strategy

Trends are a great way to get noticed by a new audience. A great way to connect with a new group of people online and a great way to get your brand, product or services into the conversation. It can be exhausting to follow the trends and can sometimes feel like you’re pushing up a Read More

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Finding Your Digital Building Blocks

The building blocks of your digital brand are the foundation on which your company, products and presence need to stand. If you have a crumbling foundation, you won’t be successful. The best way to have a solid foundation? Think of the buckets of content you’ll be sharing and then start creating your content. Learn more Read More

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Engagement is the Key to Brand Awareness

Think of social media as a 24/7 party. If you hosted a party —you know, got a cake, made your favorite cocktails and reserved the perfect locale for your guests — and no one RSVP’d, it wouldn’t be much of a party, now would it? It’s the same with engagement. If you’re spending hours creating Read More