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Finding Your Digital Building Blocks

The building blocks of your digital brand are the foundation on which your company, products and presence need to stand. If you have a crumbling foundation, you won’t be successful. The best way to have a solid foundation? Think of the buckets of content you’ll be sharing and then start creating your content. Learn more Read More

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Engagement is the Key to Brand Awareness

Think of social media as a 24/7 party. If you hosted a party —you know, got a cake, made your favorite cocktails and reserved the perfect locale for your guests — and no one RSVP’d, it wouldn’t be much of a party, now would it? It’s the same with engagement. If you’re spending hours creating Read More

Mindset Shifts are the Key to Digital Media Branding Success

Three little letters. Isn’t it amazing how everything in life comes down to “three?” Three little words. Three little letters. Three things to improve your brand. My journey to CEO was one that was, without me realizing it, years in the making. See for yourself: There I am, going to work after dropping my baby Read More

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The #DailyVix: How to Hashtag on Instagram

Hashtags on Instagram. It’s a topic I’ve spent a lot of time thinking — and talking — about with friends, colleagues and, really, anyone I can get to sit still for 2 minutes to discuss. There’s no “right” way to do it, BUT there is a more effective way. That’s what I’m talking about in Read More