3 Types of Facebook Posts and Why You Should Use Them

Facebook offers different types of organic content and you should be experimenting with at least these 3 in order to Guess, Test and Review what makes your audience convert and engage. Facebook is the best way to reach an engaged audience (1.86 BILLION active monthly users)  that is primed to convert. According to a Fortune Read More


Three Ways to Build Your Digital Influence Today — Without Buying Followers or Likes

Until brands truly understand and appreciate what makes your audience convert, the effectiveness of your digital influence will be measure on likes, comments and followers. Many social media influencers are feeling the pressure of this and, in response, they buy likes, followers and (attempt) autogeneration of engagement. This is a bad practice and something you Read More


Stories on Stories: Where Should I ‘Share My Day?’

Instagram Stories. Facebook Stories. Facebook Messenger Stories. And, of course, the original in this bunch, Snapchat stories. How many stories can you share on a daily basis without losing your mind? How many stories do YOU have to share to connect with YOUR audience? That is the question you should be answering. Sharing snippets of Read More

Young pretty woman using social media on her smartphone

Working ON the Weekends: Content that Sticks

Do you post on social media and your blog on the weekends? If the answer is no, you might want to reconsider. Think about your own use of these tools — you, like many of your ideal clients, are probably more active on social media during the workweek. But you also engage with brands, content Read More


Execution Example: Facebook Live with Refinery29 and AstroTwins

Facebook Live is a great way to connect with your audience in an informal setting and show them a new side of your brand. It’s relatively inexpensive and can be done quickly as long as you have a good internet connection. I’ve already shared how to tell a story on Facebook Live and a checklist Read More