Instagram is a powerful tool for sharing behind-the-scenes moments in your day, life and business. It’s not the only platform to spread your brand message, but using it allows you to understand your audience and figure out what types of content they’re looking for. When you’re sharing on Facebook, Twitter and Instagram, it can be Read More
Curation is a LARGE part of what you do on the Web — you find a trustworthy source or article and then you share it with your audience. Today, I’m doing that with you. Hashtags, as we’ve already discussed, are a powerful part of your Instagram strategy, especially if you want to establish your zone Read More
Crawlers determine how your content is searched on the Web. Make yours heavy and relevant and it will be found every time.
“I’ve got whosits and whatsits galore… thingamabobs? I’ve got twenty…. I want morreeeee” As you can see from this ridiculous photo of me, I was quite into the little mermaid. I’m a child of the Disney era — when princesses walked on land and there was always a white knight to save you at the Read More
Finding your community on social media, for a personal brand especially, isn’t as hard as you might think it is. The best way to do it is to determine what you like about the way your personal “social media stars” handle their brand. The only way to increase engagement is to increase interactions and organic discoverability Read More