roman-kraft-260082

Marketing has a Branding Problem: Here’s the Fix

Brand trust — in everything from e-commerce brands to brick and mortar stores to editorial brands — is gone. Consumers — that is people who buy, click, visit, read and share — are more skeptical than ever. This is a problem ALL brands, businesses and individuals who share content on the many digital platforms face Read More

desk

The Digital Integrity Crisis.

Integrity: the quality of being honest and having strong moral principles; moral uprightness. This post is going to piss people off. This post is going to make you think. This post is going to, I hope, change the way you do business. Are you ready? Even if you’re not, I am going to write this Read More