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Why it Pays to Treat Yourself Like a Client

At the end of 2016, I made a decision. This year, in 2017, I was going to give my brands the time they deserved. I was going to treat myself like a client. I built a client folder for each of my brands, re-designed my websites, launched several Facebook and Twitter ads and started a Read More

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3 Levels of Facebook Ad Spend and Their Realistic Goals

Investing in Facebook Ads is a great way to grow your audience. That said, there are several levels of spending and each carries its own realistic set of goals and success. Under $500 This level of spend is great for a free event. It’s a quick hit, should only run 5-8 days and is going Read More

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A Foolproof Way to Figuring Out What Topics YOU Should Cover in Your Digital Brand

Content Buckets. Topics. Hashtags. Themes. These words all answer the same question: what the heck are you going to share on your social accounts? If you’re a reporter, educator or specialist/expert, it’s pretty easy to determine which topics you’re going to cover. If you’re trying to relaunch a brand or launch a new segment of Read More

5 Key Elements of a Social Media Brand

I’ve talked to you about some of my productivity hacks and, to be quite honest, I could literally write 100 blogs on my digital domination process. But, if I did that, you’d be bored in an instant and stop reading my content altogether. I’ve told you many times about the importance of having a plan Read More

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5 W’s and an H of Content Creation

Creating content isn’t easy, but there are a few ways to make sure you’re targeting the right people AND sharing the right message. When you are building a social media campaign (that is, a series of posts to announce an event, an editorial calendar for the month or a launch series), you need to figure Read More