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Every Person is a Brand… But Not Every Brand is a Person

Brand voice — or the way in which your brand communicates with its followers — is one of the most important parts of building a digital brand. Each social network has its own unique voice so your brand should have several phases, but the core brand voice and tone should stay the same. Full disclosure: Read More

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Why it Pays to Treat Yourself Like a Client

At the end of 2016, I made a decision. This year, in 2017, I was going to give my brands the time they deserved. I was going to treat myself like a client. I built a client folder for each of my brands, re-designed my websites, launched several Facebook and Twitter ads and started a Read More

Fall in Love with Your Brand: 3 Reboots to Make This Month

February is the month of love and loving yourself means loving the work you do. To bring more of what you love into your life, your digital brand might need a small refresh. Here are some ways to do that quickly and efficiently to call into your life the work you want and truly DIY Read More

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3 Steps to Become a Wildly Successful Millennial Entrepreneur

Being a Millennial Entrepreneur isn’t easy — it requires hard work, sacrifice and hustle. It also requires A LOT of patience. In order to be wildly successful, there are a few steps you must take before you get started on this journey. Step 1: Never Stop Learning Being your own boss is amazing. Truly amazing. Read More

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3 Levels of Facebook Ad Spend and Their Realistic Goals

Investing in Facebook Ads is a great way to grow your audience. That said, there are several levels of spending and each carries its own realistic set of goals and success. Under $500 This level of spend is great for a free event. It’s a quick hit, should only run 5-8 days and is going Read More