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When Good Content is Free, We All Lose

Content should not be free. Unfortunately, the rise of digital properties led to the cannibalization of content. While this buzzwordy phrase is currently making the rounds on social, we’re losing valuable opportunities to create content that truly matters and that is why, if you’re using content, you have to find a way to pay the Read More

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What Content Works on Instagram?

Instagram is the social media It girl of the moment. It’s a great way to showcase the behind-the-scenes of your business and allows your audience to experience things only YOU can share with them… but it does also have its own unique language, customs and challenges. If social media is a party, Instagram is the Read More

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Life as a Unicorn: What It Truly Means to Be a Digital Polymath… and Why You Need One in Your Business

Unicorns are rare, but Digital Polymaths are even more precious. Why? Because so many of us were trained to be specialists for so long and now? Now we need to be well-versed in all areas of the digital lifecycle. Read on to learn WHY you need a digital polymath in your business. A polymath is Read More

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5 Cons to Cross Posting from Instagram to Facebook and Twitter

Instagram is a powerful tool for sharing behind-the-scenes moments in your day, life and business. It’s not the only platform to spread your brand message, but using it allows you to understand your audience and figure out what types of content they’re looking for. When you’re sharing on Facebook, Twitter and Instagram, it can be Read More

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Hashtags: 5 Ways to Use Them for YOUR Brand

Hashtags are the file folders of the internet. [Click to Tweet] They are used to collect and organize data based on a term or phrase. What makes a hashtag? Hashtags are a word or words that are together without any spaces. Capitalization, or lack thereof, doesn’t matter, that’s more or less personal preference because most Read More