The Content Management System You Need to Build Your Business and Your Bank Account!

CMS. Chief Marketing Strategist, also, a Content Management System. WordPress is a CMS, Squarespace is a CMS… these are the tools used to house content online and deliver it to your audience. And I serve that exact function for Brands, Entrepreneurs and Influencers. I take your secret sauce and turn it into a business and Read More


What Content Works on Instagram?

Instagram is the social media It girl of the moment. It’s a great way to showcase the behind-the-scenes of your business and allows your audience to experience things only YOU can share with them… but it does also have its own unique language, customs and challenges. If social media is a party, Instagram is the Read More


Using YouTube as a Content Creator

YouTube is a powerful tool for content creation, curation and brand management. Every person is a brand but not every brand is a person, which is a good, and sometimes, challenging thing. As Journalists and Content Creators, YouTube can be helpful for brand building efforts, specifically tied to the promotion of your staff as subject Read More


Execution Example: Facebook Live with Refinery29 and AstroTwins

Facebook Live is a great way to connect with your audience in an informal setting and show them a new side of your brand. It’s relatively inexpensive and can be done quickly as long as you have a good internet connection. I’ve already shared how to tell a story on Facebook Live and a checklist Read More

Hashtags concept with workstation

All About #Hashtags: How do you use this tool to grow your digital brand?

Do you understand how to use #hashtags on Facebook, Twitter and Instagram to get new followers and engage new communities? The best part of a hashtag is that it files all conversations and posts about a certain topic or idea in one place so users can quickly access all the information available at any given Read More