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When Good Content is Free, We All Lose

Content should not be free. Unfortunately, the rise of digital properties led to the cannibalization of content. While this buzzwordy phrase is currently making the rounds on social, we’re losing valuable opportunities to create content that truly matters and that is why, if you’re using content, you have to find a way to pay the Read More

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Episode 4: Get Informed — Avoiding Digital Fatigue

This episode helps you find the hacks you need to learn about expanding your skills, broadening your mindset and getting the information you need to succeed in all areas of your work, life and play. We’re all fatigued by the internet. And that makes us make some pretty bad decisions. If you’re only reading content Read More

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What Content Works on Instagram?

Instagram is the social media It girl of the moment. It’s a great way to showcase the behind-the-scenes of your business and allows your audience to experience things only YOU can share with them… but it does also have its own unique language, customs and challenges. If social media is a party, Instagram is the Read More

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Using YouTube as a Content Creator

YouTube is a powerful tool for content creation, curation and brand management. Every person is a brand but not every brand is a person, which is a good, and sometimes, challenging thing. As Journalists and Content Creators, YouTube can be helpful for brand building efforts, specifically tied to the promotion of your staff as subject Read More

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Digital Tips for Your Brand: A Video Series

If you’ve been following me, you know that I love sharing social media tips in videos on Facebook and YouTube. This post contains the 2017 #DailyVix video playlist — it will automatically update every time I add a new video, so it’s a great page to bookmark for future viewing! I’ve already got 11 videos Read More