What Content Works on Instagram?

Instagram is the social media It girl of the moment. It’s a great way to showcase the behind-the-scenes of your business and allows your audience to experience things only YOU can share with them… but it does also have its own unique language, customs and challenges.

If social media is a party, Instagram is the hottest club of the moment. It’s where everyone wants to be and where everyone who is anyone is “seen.” It’s the Meatpacking District of the 90s.

Ok, I get that it’s popular, but what’s the best content to share?

This all depends on YOUR goals.

The best content to share on Instagram is beautiful photos from a Mobile device with filters that work for your audience.

One general tip? Mayfair is the best filter for engagement. Valencia is high up there too.

ColorStory and VSCO Cam are great ways to tap into the filter communities (yes, there are filter communities) and allow you to give your photos a little more pop.

If video is your game, then it’s all about the quick hit. Sixty seconds, no more, no less.

But the best type of content to share on Instagram?

Geo-tagged, authentic content that will engage your audience.

It should be a mix of images, memes/quote cards and videos and should accurately represent who YOU are as a brand.

All in all, it’s about creating a dialogue through images and videos, telling the story of your brand in a way that SELLS.

And when you’re ready to do that, let’s talk. My #InstaGoalsPod Mastermind might be for you, click here to learn more.

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